Call Us to Discuss Your Event:  480.296.2033

Encore Incentives
  • TYPES OF EVENTS
    • Fairs
    • Rodeos
    • Sporting Venues
    • Concert Venues
  • BENEFITS
    • Overview
    • Top Five Benefits
  • HOW IT WORKS
    • Overview
    • Customer Data Collection
    • Arizona State Fair Case Study
    • TRIAL PLAN
  • NEWS
  • ABOUT
  • CONTACT
  • TYPES OF EVENTS
    • Fairs
    • Rodeos
    • Sporting Venues
    • Concert Venues
  • BENEFITS
    • Overview
    • Top Five Benefits
  • HOW IT WORKS
    • Overview
    • Customer Data Collection
    • Arizona State Fair Case Study
    • TRIAL PLAN
  • NEWS
  • ABOUT
  • CONTACT
June 8, 2017 In Event Marketing Ideas, Event Marketing Trends

Reliable Data is the Foundation for Deeper Customer Relationships

A happy young couple relaxing together and making some online purchases.

Bad data is a waste of money.

“When you do not validate customer information, you lose the opportunity to build a relationship past the first customer engagement,” says Edward Hunter, lead data engineer at Clutch. “But, I’m constantly amazed at the number of companies that do not validate customer information.”

To gain better information from your customers, create incentives based on what customers want and need. Use high-motivation incentives to build a data capture strategy focused on unique identifiers. Cellphone numbers make excellent ones, and create opportunities for real-time verification.

Consumers have become adept at routinely entering false information when signing up for rewards cards or discounts. As a reliable data collection strategy, using email registration or text messages to validate customer information retailers can gain authentic information immediately and then build out other data fields associated with the incentive offer.

Marketers can continue to build out profiles for customers by developing routines that gradually merge new fields of data around proven identifier and the initial profile. From there, marketers can look to establish deeper forms of engagement with the customer leading to stronger brand relationships and even more reliable data.

Cash-Incentive Rewards Create Motivation Needed for Reliable Data

A cash-incentive program such as Encore Incentive’s RewardsCardPlus offers the permission-based transparency, simplicity, and immediacy that today’s customers are seeking.  In addition, cash incentives have proven to be the highest motivator for positively influencing customer behavior and increasing brand loyalty.

Source: Edward Hunter, DMN, “Is Poor Data Quality Derailing Your Campaign’s Results?”

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Google+ (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to print (Opens in new window)

Related

Previous StoryHalf of California’s County Fairs are Losing Money. There is a Solution.
Next StoryHow Mid-Size Retailers are Taking Advantage of New Trends in Personalization

Related Articles

  • Woman is making online payment with mobile phone. She use credit card and the smartphone.
    The Five Most Common Reasons Loyalty Programs Fail
  • Cash-based incentives in loyalty programs create happy customers.
    How To Make Your Customer Loyalty Program Standout from the Pack?

Leave your comment Cancel Reply

(will not be shared)

Recent Posts

  • The Five Most Common Reasons Loyalty Programs Fail
  • Caesars Entertainment’s Customer Loyalty Program Valued at $1 Billion
  • How To Make Your Customer Loyalty Program Standout from the Pack?
  • Why Knowing Your Customers’ Identity Matters More Than Ever
  • How Mid-Size Retailers are Taking Advantage of New Trends in Personalization
  • Reliable Data is the Foundation for Deeper Customer Relationships
  • Half of California’s County Fairs are Losing Money. There is a Solution.
  • The Emergence of Technology-Enabled “Smart Consumers” – Part 1
  • The Emergence of Technology-Enabled “Smart Consumers” – Part 4
  • The Emergence of Technology-Enabled “Smart Consumers” – Part 3

Archives

  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • November 2016
  • September 2016
  • August 2016

Categories

  • Encore Incentives News
  • Event Marketing Ideas
  • Event Marketing Trends
  • Featured
  • TYPES OF EVENTS
  • BENEFITS
  • HOW IT WORKS
  • NEWS
  • ABOUT
  • CONTACT
® 2016 ENCORE INCENTIVES | SITE BY AD VENTURES
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.