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The Five Most Common Reasons Loyalty Programs Fail

0 Woman is making online payment with mobile phone. She use credit card and the smartphone.

There are 5 common mistakes most retailers make that cause their loyalty program to underperform expectations. A lack Read more…

August 18, 2017
In Encore Incentives News, Event Marketing Ideas, Event Marketing Trends, Featured

Caesars Entertainment’s Customer Loyalty Program Valued at $1 Billion

0 Caesars-Palace

The most valuable asset in the Caesars Entertainment bankruptcy case wasn’t the casino operator’s opulent Roman-themed resort at Read more…

August 15, 2017
In Encore Incentives News

How To Make Your Customer Loyalty Program Standout from the Pack?

0 Cash-based incentives in loyalty programs create happy customers.

Americans have 3.8 billion loyalty memberships (yes, “billion”).  With that high degree of market saturation, customers have started asking, Read more…

July 14, 2017
In Event Marketing Ideas, Event Marketing Trends

Why Knowing Your Customers’ Identity Matters More Than Ever

0 Large crowd of young people crowding city streets in a sunny day during a music festival, walking, dancing and having fun. Street parties are a common way for teenagers to entertain together during the summer in Berlin. Warm sunlight with lens flare. Wideangle horizontal image.

  The first and most critical cornerstone to personalizing customer experiences is knowing your customer’s identity. It’s the Read more…

June 27, 2017
In Event Marketing Ideas, Event Marketing Trends, Featured

How Mid-Size Retailers are Taking Advantage of New Trends in Personalization

0 Happy young women texting after shopping

  Personalization is becoming increasingly important to consumers, and as a result, they are expecting far more from Read more…

June 13, 2017
In Event Marketing Ideas, Event Marketing Trends
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Recent Posts

  • The Five Most Common Reasons Loyalty Programs Fail
  • Caesars Entertainment’s Customer Loyalty Program Valued at $1 Billion
  • How To Make Your Customer Loyalty Program Standout from the Pack?
  • Why Knowing Your Customers’ Identity Matters More Than Ever
  • How Mid-Size Retailers are Taking Advantage of New Trends in Personalization
  • Reliable Data is the Foundation for Deeper Customer Relationships
  • Half of California’s County Fairs are Losing Money. There is a Solution.
  • The Emergence of Technology-Enabled “Smart Consumers” – Part 1
  • The Emergence of Technology-Enabled “Smart Consumers” – Part 4
  • The Emergence of Technology-Enabled “Smart Consumers” – Part 3

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