Fully half of California’s county fairs, 35 of 70, are losing money, according to a report issued by Southern California News Group. “A formula that worked before may no longer be viable today,” said Raymond Sfeir, director of Chapman University’s A. Gary Anderson Center for Economic Research. (source: Southern California News Group; by Teri Sforza, August 16, 2016) http://www.dailynews.com/lifestyle/20160816/la-county-fair-among-half-of-californias-county-fairs-that-are-losing-money)
Encore Incentives Targeted Event Marketing campaigns, including it’s innovative RewardsCardPlus cash incentive program, have been designed to promote increased customer loyalty, return event attendance, and greater event profitability. The Arizona State Fair’s Asst. Director, Jen Lee, said, “ The Encore Incentives Targeted Events Marketing Program is a very exciting and value added program for the Arizona State Fair (AZSF). After our first year’s implementation of the program, the AZSF conducted multiple follow-up studies that showed we generated lot of new revenue from it.”
The Arizona State Fair saw a 750% return on investment, nearly $2 million in new revenue, and tens of thousands of new email addresses for their follow up marketing data base. For more information on the Arizona State Fair’s experience with RewardsCardPlus, click here.